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NEW
LOGO
As Six Flags aims to offer more family fun, the typeface of the logotype should be fun and playful. We choose Gotham Round as the basic shape of the logotype.
Some letters should overlap ped with others to connect each other. To make sure the symbol and the word mark consistent, the sharp corner should be round.
NEW
COLORS
TYPE
STANDARDS
In selecting a new corporate typeface for our communication, we’ve made a choice that best represents the evolution of Six Flags, while still maintaining and respecting the equity present in the prior typeface. That evolution lead us to the Gotham and Archer family of fonts.
MORE
DETAILS
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